Apple Music, Spotify, Tidal, are the top streaming platforms for music but they still seem to ignore a very large market–music from Africa. Sure these major streaming services are slowly getting hip and curating basic playlists for the average listener but they are more often than not focused on already established artists like a Wizkid or Burna Boy. While that’s great, it’s not exactly an accurate picture of the African musical climate at the moment. Wouldn’t it be great if we had a streaming service that offers all of our favorite afrobeats artists–both mainstream and local, all on one platform? This is where the MyNotJustOk app comes in.
Fronted by the mammoth African music website of the same name (Notjustok.com), the streaming app boasts a plethora of songs coming primarily from West Africa, i.e. Nigeria & Ghana. Not only do they offer our favorite artists like Tekno or Tiwa Savage, but it also allows you to discover up and coming artists like Teni or Nonso Amadi. It also adds an accountability aspect by displaying the number of plays on each song (on the essentials list). This is important because often in the Nigerian music industry and throughout Africa, there is little statistical data about the number of streams that is made public –or accurate. However, I’m not sure of whether or not the streams on this app will be monetized and shared with the artists like on other major apps. Regardless of the direct financial aspects of the app it is still a great platform to get your music out there–especially for newer artists.
Where the app really shines is the playlists. Of course, there is the “Fresh Out” playlist that includes recently released songs and is updated at an impressive rate to make sure you’re keeping with the jams. There’s also “Afro Pop Hits,” “Alternative,” “Ghana Rap,” “Love Zone” and more. My favorites are the Indigenous playlists, a category of songs based on the ethnicity of the artist. For example, if you want to listen to all Igbo artists, there’s a playlist for that.
The app is so far focused on afrobeats music but A Boogie Wit Da Hoodie’s song with Davido, “Way Too Fly,” was uploaded and I’m not mad at it. An inclusion of more nontraditional collabs with American artists would be an excellent addition (sounds like a possible future OnetribeMag playlist, ha). The best part of the app is that unlike apple music and other streaming services, this is completely free.
Visit the site here and check out the app!